12th Street Takeaway Food Truck Branding

12th Street Takeaway Food Truck Branding project was developed to be an encompassing brand for a new and upcoming food truck in the Portland, Oregon area. I wanted to portray a young modern fun feel so fit in with its location. I started with just the idea of a food truck branding and decided to expand my illustration knowledge and let the icons guide the feel for the rest of the project. I went with a traditional food color palette and made it a bit more toned towards my audience location. I wanted the project to touch many areas of the brand making it feel fully expanded upon and plausible.